Effective Searches for Business English

Target Audience: Secondary, tertiary.

Language Proficiency: Variable, according to task.

Learning Focus: Internet searches, critical thinking, reading, summarizing.

Technology Needed: Web browser and Internet connection.


Business-oriented search engines, such as DMOZ Open Directory Project/Business, Google Finance, and Yahoo News are useful starting points for finding business-related information on the Internet.

Task #1, Investment Research: Using Investopedia's Industry Handbook and one or more of the above search sites, find current information on a company of interest to you. List the types (categories) of information you found about the company. What seems the most interesting to you and why?

Task #2, Industry Analysis: First, for a good overview on creating an industry analysis, see the following guides [PDF files].

Then, choose an industry of interest to you and create an industry analysis for it. What was there that you expected to find? What was surprising to you?

More on this Topic:

Also see on this web site: Researching Companies and Creating Company Profiles and Effective Searches for Business English: Additional Approaches.


©1997-2013: Kay Westerfield, University of Oregon's American English Institute in Eugene, Oregon (U.S.A.). Thank you to Leslie Opp-Beckman for site design and content contributions. Permission to distribute and use for educational purposes provided the author's name is left intact. This site may not be mirrored. Links to other sites should not be construed as an endorsement of the views contained therein. Last updated: 14 July 2013.

CV for Kay Westerfield, kwesterf@uoregon.edu
5212 University of Oregon
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